Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

Revamping Landing Page

for pre-owned car buyers

The B2C (buy) landing page serves as the entry point for users interested in purchasing a pre-owned car through OLX Autos. Its purpose is to provide information about OLX Autos, guide users through the buying process, and establish trust through relevant content.

Client

OLX Autos

Services

Visual Design UI & UX Design

Industries

Travel

Date

July 2023

Being a part of the design team, my role was to analyze users, competitors, and current B2C user journey issues being faced by users as well as businesses. After consolidating the analysis, I had to work on the design and test it out to enhance the experience which could lead to better conversions.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules
Full Dashboard with Sidebar
Full Dashboard with Sidebar
Full Dashboard with Sidebar

Validating our proposed concepts and approaches and gathering user feedback by testing and evaluating the following aspects: 1. Identifying any potential navigation confusion faced by users 2. Search and discoverability experience 3. Assessing if we successfully convey the value of OLX Autos with the new design? 4. Evaluating the overall intuitiveness of the landing page 5. Assessing which design approach is most understandable and is communicating better from the user's perspective? 6. Understanding user expectations and their desired requirements on the page.